About Us

John Bennett, Principal

I help technology companies develop focused, measurable marketing strategies for gaining marketshare and mindshare. And I write everything from white papers to Web copy to business plans. I've helped clients start blogging, and I've led marketing departments through SWOT analysis. I also ghost-write for executives who are too busy to pen that guest column for a business or IT magazine.

In 2006 and the first half of 2007, I served as VP, Marketing for WildPackets, helping the company broaden its portfolio beyond network tools to include solutions for application performance measurement (APM), network forensics, and virtualization management.

In the second half of 2005, I joined my biggest client at the time, Kenai Systems, to serve as VP, Marketing and guide the company in the Web services vulnerability assessment market. In January 2006, the company was sold to Forum Systems.

I have extensive experience with marketing in the security market (including access management, network security, WiFi security, and Web services security), as well as the collaboration and Web conferencing markets.

Current and past clients include Blue Coat (WAN optimization), CenterRun (application provisioning; acquired by Sun), Cognio (RF analysis for WLANs; acquired by Cisco), Forum Systems (XML firewalls), LightPole (Mobile Discovery and content publishing for mobile phones), Mirapoint (messaging appliances), NetContinuum (application firewalls), Sentilla (pervasive computing solutions), Skybox Security (risk management for enterprise networks), SnapLogic (Open Source data integration), TYZX (stereo vision systems), Vernier Networks (WLAN security and network access control), and WildPackets (network and application analysis).

As you can see, I enjoy working with smart people who are bringing innovative technical solutions to market.

I blog here, and you can follow me on Twitter here.

Other Contributors

As needed, John Bennett Strategic Marketing hires graphic designers, Web programmers, UI specialists, and others to deliver complete solutions to clients.

For more information, please contact us.